District by Zomato
Introduction
District Stores had a product people loved. They just didn't know it existed yet.
District is known for its layered aesthetic - so the marketing had to match. But awareness needed directness. We did both: topical, layered storytelling for moments that mattered, and straight-talking product content for everyday.
Our Solution
Layered but direct.
We went to the drawing board and thought of a simple thing. District is known for it's layered marketing, but we also needed to be direct. So naturally we stuck to both. Do layered marketing when something is topical and direct marketing for BAU.
Outcome
Now they know.
Showing up in the right feeds, the right conversations, and the right wishlists. The product didn't change. The story did.